Find Audiences, Get Discovered, and Stay on Brand

With changes to retail media coming so quickly, putting your strategy at the forefront of your marketing initiatives requires walking an unpredictable tightrope.

During this eMarketer Tech-Talk Webinar, our guest from Tinuiti unpacked two key concepts: the expansion of demand-side platforms using first-party retailer data and how brands can stand out in today’s retail media environment. Spoiler: These are connected.

Watch this webinar and learn:

	Why you need to launch campaigns that use first-party data, either self-service or managed by a retailer
	How to choose a retail media audience that will meet your goals
	How to stay on brand and build awareness within the walled gardens of retailers

Presenter

Elizabeth Marsten is senior director, strategic marketplace services at Tinuiti. Elizabeth has over 15 years of experience in digital marketing, with roots in paid search, spending the last few years focused more on the full online retail picture, including marketplaces with enterprise brands and retailers. She is an accomplished speaker and author on the subject of ecommerce and is currently building out the enterprise experience for marketplace clients at Tinuiti.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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