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Why you need to launch campaigns that use first-party data, either self-service or managed by a retailer |
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How to choose a retail media audience that will meet your goals |
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How to stay on brand and build awareness within the walled gardens of retailers |
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Elizabeth Marsten is senior director, strategic marketplace services at Tinuiti. Elizabeth has over 15 years of experience in digital marketing, with roots in paid search, spending the last few years focused more on the full online retail picture, including marketplaces with enterprise brands and retailers. She is an accomplished speaker and author on the subject of ecommerce and is currently building out the enterprise experience for marketplace clients at Tinuiti. |
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Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies. |
*Speakers subject to change. |
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