US podcast ad spending will surpass $2 billion next year, more than double what it was in 2019, according to our new forecast. In this Meet the Analyst Webinar, Ross Benes, our senior analyst, discussed the critical trends, data, and strategies on how marketers are approaching podcasts.

Watch this live discussion, made possible by Spotify Advertising, as we reveal:

Our latest podcast listener and ad forecast

How marketers are approaching podcasts and where their budgets are coming from

Potential disruptors, including consumer behavior changes and emerging tech

Plus! Rochelle Sanchirico, global director of SMB marketing, Spotify Advertising, joins the conversation


Presenters

Ross Benes

Ross Benes is a senior analyst at Insider Intelligence. He has written for numerous advertising trade publications including Adweek, AdExchanger, and Digiday, and he's been quoted as an industry source in many publications including The Wall Street Journal, The New York Times, and The Hollywood Reporter. Ross has published three nonfiction books.
 
Rochelle Sanchirico

Rochelle Sanchirico is global director of SMB marketing, Spotify Advertising. She is in charge of building Spotify's self-serve advertising business. Rochelle has 20+ years of experience growing companies, with leadership positions at Vistaprint, Comscore, The Washington Post, and Kaplan.
 

Moderator

Paul Verna Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.
 
*Speakers subject to change.

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