In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, discussed consumer expectations relating to brand values and how marketers can impactfully reach today’s socially conscious consumers. Watch this live webinar, made possible by impact.com, and learn:

Critical opportunities and pitfalls for brands that want to take a stand on social issues

The impact of consumers’ attitudes toward brands’ values

Effective ways to engage with values-driven consumers

Plus! Cristy Ebert Garcia, CMO of impact.com, joins the conversation


Presenters

Dave Frankland

Dave Frankland is a principal analyst at Insider Intelligence. He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader. He is co-author of "Marketing to the Entitled Consumer".
 
Cristy Garcia

Cristy Ebert Garcia is CMO of impact.com, leading a global team of award-winning marketers. Prior to impact.com, Cristy held leadership roles at Celtra, Rakuten Advertising, and other B2B companies. When not hard at work, Cristy enjoys traveling and being with her family, especially her two children.
 

Moderator

Patty Soltis Patty Soltis is a principal analyst at Insider Intelligence. Patty leads the customer experience vertical providing analysis for companies to improve their CX. She has over 30 years of customer experience as a results-oriented consultant and a top performing practitioner in retail. Patty is a Certified CX Professional (CCXP) and has earned her CX-PRO.
 
*Speakers subject to change.

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