Innovative brands are transforming customer experience (CX) by creating engaging and personalized moments across every touchpoint to drive higher revenue. But they didn’t get there with inaccurate data.

These data-driven brands recognize that a customer-centric approach puts an individual at the center of every interaction. According to Deloitte, brands that embed customer centricity into their organization’s DNA increase profitability by up to 60%.

Watch as our guests from Redpoint Global and the International Data Corporation (IDC) discussed:

	Customer data platforms and the criteria required to meet your business and technology needs
	Best practices for collecting and connecting all data sources
	Examples of how customer-centric brands are creating experiences to know all that is knowable about their consumers

Presenters

	John Nash is chief marketing and strategy officer at Redpoint Global. John has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

	Gerry Murray is research director, marketing and sales technology at IDC. Gerry covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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