Retail media advertising continues to increase year over year, but there’s something much larger on its way. In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, discussed retail media’s evolution into commerce media and the impact it will have on your digital advertising strategy.

Watch this discussion, made possible by Criteo, on some of these topics below and more:

	A look at today’s commerce media landscape and how it differs from retail media
	Key growth opportunities across media and commerce channels
	How brands in retail—as well as consumer packaged goods, auto, travel, and entertainment—can benefit
	Plus! Brian Gleason, chief revenue officer at Criteo, joins the conversation

Presenters

	Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.
	Brian Gleason is chief revenue officer of Criteo. Brian leads the company’s global commercial organization. He is focused on fortifying Criteo’s leadership in commerce media and helping clients drive outcomes on the open internet through its Commerce Media Platform solutions. Brian’s deep understanding of the media marketplace and ability to enhance value for clients has led to a career of driving power growth for companies.

Moderator

	Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.

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