Rethink Your Strategy to Leverage and Optimize Campaigns

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer Tech-Talk Webinar, our guests from Marketing Architects shared how first-party data sourced from TV advertising provides an opportunity to understand your audience better while optimizing campaigns.

Watch this webinar and learn:

Why TV-driven consumers are a high-value audience

Ways to capture data from your linear and streaming TV campaigns

Best practices from brands that improved performance by applying first-party data insights


Angela Voss Angela Voss is chief client officer at Marketing Architects. As the head of Marketing Architects’ client growth team, Angela guides campaign strategies to achieve client goals. She has filled several roles at the company—including media planning and buying—and previously worked in digital advertising.
Matt Hultgren Matt Hultgren is vice president, analytics at Marketing Architects. Leading the analytics team means Matt spends his time identifying new and better ways to measure campaign results. He is notorious for identifying patterns in everything—whether that’s attribution methods, basketball, or music.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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