Innovating for Next-Generation Experiences

Find out the specific ways in which consumer behaviors across demographics are changing. During this eMarketer Tech-Talk Webinar, our guests from Merkle dove into how brands can bring their digital and physical experiences together to meet consumers’ rising demands.

Watch this webinar and learn:

What current research says about consumer sentiment toward brands

How to connect the benefits of digital channels with the in-store experience, and vice versa

Which innovative retail technologies help meet the needs of hybrid experiences—and how to set your priorities


John Stauffer John Stauffer is senior vice president, experience and ecommerce at Merkle. In his role, John leads an integrated group of subject matter experts, transforming deep channel expertise into strategic competitive advantages on behalf of Merkle clients. John strives to help make his clients more responsive, centered around human behaviors, and empathetic by taking even the smallest consumer insights and converting them into creative and actionable campaigns.
Val Vacante Val Vacante is director, strategy and product innovation at Merkle. Val uncovers cultural trends, designs, and next-generation innovations impacting the way people connect with and experience the physical and digital worlds. Val is the visionary and co-creator behind ShopNXT™—Merkle’s collection of patent-pending, app-free, contactless retail innovations bringing customers and retailers joy.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
*Speakers subject to change.

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