Now more than ever, brands recognize Amazon’s central role in their ecommerce strategy and the importance of retail media networks. Some 58% of brands say they see a great deal of value in Amazon Advertising, according to Feedvisor’s new survey. But as competition intensifies and the online marketplace sector continues to change rapidly, what can you do to adapt and succeed?

Drawing on insights from more than 1,000 US brands—from direct-to-consumer to Fortune 1000 companies—our guest from Feedvisor provided actionable tips for successful Amazon advertising and media strategies, the effect of supply chain disruptions, how brands can prepare for holiday success, and more.

Watch this live eMarketer Tech-Talk Webinar to learn:

About the channels brands are achieving success on and the advertising and media budgets allocated to each

The challenges brands are facing during tentpole events like Amazon Prime Day and Q4 holidays, and how to solve for them

What brands see as their most significant sources of opportunity in 2022—and the steps brands can take to capitalize on them

Presenter

Dani Nadel Dani Nadel is president and COO at Feedvisor. Dani is a recognized marketing and digital expert with more than 20 years of hands-on experience managing nationally-recognized consumer and corporate brands. Before joining Feedvisor, Dani was the chief digital marketing officer, clubs, and ecommerce at Scholastic, where she led the company’s digital division and the initiative to transition to technology-enabled reading.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 

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