Since the early days of digital advertising, third-party browser cookies and mobile identifiers have powered your campaigns. Will advertisers be facing chaos when these go away? In this Meet the Analyst Webinar, Paul Verna, our principal analyst, explored today’s identity resolution challenges to help you determine a confident path forward.

Watch this live discussion, made possible by Neustar, to learn:

What’s next after the disruptions faced since Apple’s mid-2021 privacy changes

Today’s key players in ID resolution, the money at stake, and how their businesses will evolve

The preparedness levels of your peers in marketing, publishing, and ad tech

Plus! Don Black, senior director of product, Unified Identity, at Neustar, joins the conversation.


Presenters

Paul Verna

Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.
 
Don Black

Don Black is senior director of product, Unified Identity, at Neustar, including segmentation, onboarding, syndicated audiences, and retargeting. He has overseen the development of Neustar's syndication integrations and their evolution for the cookieless world over the last 15 years. Don previously worked in product management at TARGUSinfo, which was acquired by Neustar.
 

Moderator

Evelyn Mitchell Evelyn Mitchell is an analyst at Insider Intelligence. Evelyn covers the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech. Previously, she worked agency-side in channel insights and media planning.
 

Made possible by

Neustar




We care about your privacy, see our privacy policy.

 

Watch Now

Hi there, welcome back! Not  you?