QR codes are just one application of deep linking, the preferred method to bring users from any channel into your app. During this eMarketer Tech-Talk Webinar, our guests from Sendwave and AppsFlyer discussed QR codes as a viable way to engage users with interactive advertising.

Watch this webinar and learn:

Best practices for QR code usage, including examples of do’s and don’ts

Top ways to bring users into your app from offline, the web, connected TV, and owned media

Predictions for the future of deep linking—will QR codes replace text-me-the-app onboarding and other augmented reality applications?


Brooks Benner Brooks Benner is an associate solutions architect at AppsFlyer, working specifically in the gaming vertical. Brooks has experience building complex solutions for new and enterprise clients in the mobile app space. He is constantly working with product teams to iterate and progress AppsFlyer's offering and platform.
Miguel Castillo-Clark Miguel Castillo-Clark is a performance marketing specialist at Sendwave. Miguel is responsible for all of Sendwave’s paid search, driving traffic to both the mobile app and website. His background spans app and website marketing and mobile attribution, with a strong focus on data-driven results. Miguel joined Sendwave after working in analytics and paid media for General Motors at iProspect.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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