In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, discussed the major sources of pressure faced by marketing leaders, including a lack of alignment with the needs of the business. Watch this live discussion, made possible by Emarsys, and learn:

How CMOs can tie themselves to the strategy of the business

Leadership style as a determining factor of success

5 CMO archetypes to match with the right role, from brand- to revenue-focused

Plus! Sara Richter, CMO of Emarsys, joins the conversation


Dave Frankland

Dave Frankland is a principal analyst at Insider Intelligence. He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader. He is co-author of "Marketing to the Entitled Consumer," and holds degrees from the National University of Ireland, Galway, Trinity College Dublin, and the University of Stirling.
Sara Richter

Sara Richter is CMO of Emarsys, part of SAP. Sara is passionate about building revenue-oriented marketing teams and creating provocative, differentiated messaging. Prior to Emarsys, Sara successfully oversaw the acquisition of experience analytics firm Clicktale to Contentsquare. She also worked as Acquia’s vice president, marketing, EMEA and IBM Tealeaf’s director of worldwide field marketing.


Jeremy Goldman Jeremy Goldman is director, Marketing and Commerce Briefings at Insider Intelligence. Jeremy‌ ‌is‌ ‌a‌ ‌futurist,‌ ‌speaker,‌ ‌author,‌ and ‌host‌ ‌of‌ eMarketer’s Brand Anatomy podcast. A longtime Inc. columnist, he‌ ‌is‌ ‌the‌ ‌author‌ ‌of‌ the social media best-seller ‌‌"Going‌ ‌Social‌” ‌and‌ co-author of ‌‌"Getting‌ ‌to‌ ‌Like‌‌."

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