What advertisers need to know about evolving media consumption habits

Find out how quickly and effectively media owners and advertisers are changing their strategies as more consumers cut the cord and continue tuning in to different media channels.

This Tech-Talk Webinar broke down YouGov’s Global Media Outlook Report 2022 and identified emergent media growth opportunities for advertisers based on hundreds of thousands of consumer interviews.

Watch this webinar and learn:

How Americans expect to consume media in the year ahead

Which media channels are most likely to remain profitable

Where to reach and engage the next generation of cord-cutters

Presenters

Wendy Arnon Wendy Arnon is director of agencies, Americas at YouGov. Wendy is an award-winning performance media marketer who has mastered the balance between brand building, demand generation, and long-term equity. As a hands-on leader with a deep understanding of data analytics and omnichannel performance, Wendy has been recognized with over 50 awards for her work with both new and mature brands. She has driven performance media strategy for brands including Cigna, Aetna, Astellas, GSK, Takeda, Synchrony, Goldman Sachs, Ancestry.com, State Farm Insurance, University of Phoenix, and Acadia.
 
Dare Schenck Dare Schenck is senior director of account management at YouGov. Dare brings nearly a decade of market research experience across commercial and data analytics practices. Having worked across various portfolio clients, she currently focuses on deeply understanding agency and media client objectives and supporting with the right mix of syndicated and custom data solutions. Outside of her 9-5, you can find Dare off the grid on a hiking adventure or exploring the live music scene.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 

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