Data is—and will continue to be—marketing’s most precious asset, but data on its own isn't the complete answer. Now more than ever, marketers need to get smarter about finding the intersection between customer and product data to transform the customer experience in real time—and get to the heart of their customers’ needs and desires.

During this Tech-Talk Webinar, Carrie Tharp, vice president, retail and consumer at Google Cloud, lead a thought-provoking discussion with the CEOs of Bluecore, Lytics, and Quantum Metric. They discussed how marketers and organizations as a whole can leverage data and technology to better anticipate consumer behaviors, drive digital personalization, and improve customer loyalty.

Watch this webinar and learn how to:

Rapidly uncover intent and friction to improve the customer experience

Understand the value of behavioral data and how it helps build empathy with customers in real time

Unify customer and product data to deliver more personalized and customer-centric content


Carrie Tharp Carrie Tharp is vice president, retail and consumer at Google Cloud. Carrie is responsible for creating and executing Google Cloud’s global product, partner, and go-to-market strategy in the retail industry—helping retail and consumer businesses unlock the power of the cloud, machine learning, and AI to drive value for their businesses and improve customer experiences. Carrie has a broad range of experience in the retail sector through a range of chief experience officer roles across different segments. Most recently, Carrie was at the Neiman Marcus Group where she served as chief digital and marketing officer and was responsible for all aspects of its ecommerce business across Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow brands.
Fayez Mohamood Fayez Mohamood is co-founder and CEO of Bluecore, a multichannel personalization platform that gives retailers a competitive advantage in a digital-first world. Bluecore’s AI-driven retail marketing platform is used by over 400 retailers to bring together website, customer, and live product insights to match customers with products they love.
James McDermott James McDermott is co-founder and CEO of Lytics. He is an experienced entrepreneur and technology executive with over 15 years of diverse business experience. James was previously CEO of Storycode, a mobile software company acquired by Postano, and vice president, business development at Webtrends, an analytics and optimization company.
Mario Ciabarra Mario Ciabarra is founder and CEO of Quantum Metric. Mario is a computer scientist and tech entrepreneur who’s passionate about pairing world-class teams with large-scale technology challenges. He believes in three cultural attributes that are foundational to a winning team: passion, persistence, and integrity. Mario founded Quantum Metric to help organizations align with a single version of customer-defined and quantified truth. Having founded and exited an APM startup that solved where enterprise applications could be improved, he saw the natural next step was expanding organizational alignment around the entire product life cycle.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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