Leverage driving data to reach your best customers and beat the competition

During this eMarketer Tech-Talk Webinar, our guests from Arity discussed the challenges of finding and converting valuable customers and explained how to use mobility data to maximize profitability.

Watch this webinar and learn:

How to use behavioral data to optimize for the key performance indicators that matter most

Why data about how people move in the real world is critical to understanding and reaching your best customers

What tools marketers need to contribute profitable growth to their organization

Plus! Use cases that demonstrate how driving data is being applied by a wide variety of marketers


Lisa Jillson Lisa Jillson is vice president, marketing, communications, research, and design at Arity, where she leads all brand, sales, product marketing, product design, and consumer research initiatives. Passionate about the intersection of innovation, technology, and marketing, Lisa played an instrumental role in launching Arity’s first connected car solutions.
Fred Dimesa Fred Dimesa is director, product strategy at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space. Prior to joining Arity, Fred led efforts to relaunch Liberty Media’s Gifts.com and held senior roles at IAC’s CityGrid business unit.
Rob Nendorf Rob Nendorf is director, data science at Arity. He has led data science and software development projects within Allstate since 2013. Rob received his PhD in Mathematics from Northwestern University in 2011.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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