As privacy regulations evolve beyond iOS 14+ and across additional platforms—including Android 12, Web3, connected TV, and others—the quest for a single source of truth will only become more complex for marketers. During this eMarketer Tech-Talk Webinar, our guests from Beach Bum and AppsFlyer discussed the future of measurement.

Watch this webinar and learn:

Holistic measurement trends in the age of privacy

How mobile marketers are tactically unifying iOS 14+ data sets

Insights that can be applied to overcome privacy challenges, like the deprecation of third-party cookies

Presenters

Michael Alvarado Michael Alvarado is senior customer success manager at AppsFlyer. Michael is a data- and product-driven UC Berkeley alumnus with enterprise software as a service customer success experience. He is skilled in mobile marketing analytics with a demonstrated history of driving data-based decisions with clients.
 
Yael Altshul Ferdman Yael Altshul Ferdman is a product manager at AppsFlyer. She currently leads product strategy for AppsFlyer's Single Source of Truth product, optimizing product flows and solutions based on client success. Prior to joining the product team, Yael brings six years of experience from data analyst roles at AppsFlyer, Vision.bi, and Applied Materials.
 
Moshi Blum Moshi Blum is CMO of Beach Bum, a social game development company which was recently acquired by Voodoo. Moshi has more than 12 years of experience in marketing and business development roles. Previously, he led user acquisition for the mobile app Viber and was a general manager at Adjust.
 

Moderator

Jeremy Goldman is director, Marketing and Commerce Briefings at Insider Intelligence. Jeremy‌ ‌is‌ ‌a‌ ‌futurist,‌ ‌speaker,‌ ‌author,‌ and ‌host‌ ‌of‌ eMarketer’s Brand Anatomy podcast. A longtime Inc. columnist, he‌ ‌is‌ ‌the‌ ‌author‌ ‌of‌ the social media best-seller ‌‌"Going‌ ‌Social‌” ‌and‌ co-author of ‌‌"Getting‌ ‌to‌ ‌Like‌‌."
 

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