Uncovering What's Driving Purchasing Decisions

Find out how to optimize your marketing efforts to drive more engagement and revenue based on specific consumer behaviors. During this eMarketer Tech-Talk Webinar, Cheetah Digital’s Tim Glomb, vice president, content, explored 30 consumer trends across four age groups based on its latest Consumer Index.

Watch this webinar and learn how to:

	Identify the key marketing channels where consumers expect you to engage with them
	Understand the types of data consumers will share to improve journeys and drive your revenue
	Tap into and apply these consumer trends to your marketing, with examples from successful brands
	Plus! Cheetah Digital will give away hard copies of Christopher Wylie’s book “Mindf*ck: Cambridge Analytica and the Plot to Break America” to a handful of lucky attendees

Presenters

Tim Glomb is vice president, content at Cheetah Digital. Tim leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

Sponsored content by: