Find out how customer expectations have rapidly changed and what local retailers can do to stay ahead. During this eMarketer Tech-Talk Webinar, our guests highlighted key findings from Podium’s State of Local Business report, including insights from 144 retailers and over 1,300 consumers.

Watch this webinar and learn:

Why convenience is more important than ever and how retail leaders can leverage it to increase sales

The greatest challenges and opportunities facing small and medium-sized business retailers, including online competition and managing increased demand

How to drive and increase shopper engagement with SMS marketing

Real-life case studies from local retailers that have invested in efficiency for their customers (and employees)

Presenters

Flora Delaney Flora Delaney is president and retail expert at Delaney Consulting, and has over 20 years of multichannel, cross-functional experience. Flora’s engaging style inspires high-performance teams within a trustworthy and collaborative atmosphere. A natural storyteller and pragmatic leader, in 2019 she wrote her first book, “Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today.”
 
Logan Wooden Logan Wooden is a product marketing manager at Podium, where he leads retail go-to-market strategy and competitive intelligence. Logan has five years of experience in technology marketing and analytics across a range of organizations, from startups to Fortune 500 companies. Logan's quantitative background and marketing experience combine to help companies understand their customers, drive sales, and grow product engagement.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 

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