Audio Advertising, Influencers, Supply Chain, and More

During this eMarketer Tech-Talk Webinar, our guests from Merkle shared their perspectives on the most critical trends to factor into your media strategy.

Watch this webinar and learn:

Why brands must navigate privacy regulations and targeting options to evolve their personalization efforts

How to work with influencers and measure campaign success

About growth in audio advertising, and how marketers can enter the space

Opportunities for brands—in retail and beyond—to market within the metaverse


Melissa Reilly Melissa Reilly is associate director, marketing communications, media at Merkle. Melissa works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent more than 11 years managing paid search accounts at Merkle, primarily in the retail vertical.
Jennifer Mandeville Jennifer Mandeville is director, media strategy at Merkle. Jennifer is a seasoned professional with 16 years of experience in the ad tech, media, and marketing industries, with a heavy focus on strategy, data, and consumer insights. Prior to Merkle, Jennifer led strategy, market research, and brand teams at Centro Media and Midan Marketing.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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