In this Meet the Analyst Webinar, Evelyn Mitchell, our analyst, discussed the trends that will affect how advertisers operate in the programmatic marketplace this year. Watch this discussion on the topics below and more:

Our latest programmatic digital display ad spending forecast, including breakouts by device, format, and transaction method

Identity resolution as both a challenge and an opportunity

What consolidation among ad tech platforms means for advertisers

Plus! Mike Peralta, vice president and general manager at Marketing Solutions, a division of
T-Mobile USA, joins the conversation


Presenters

Evelyn Mitchell

Evelyn Mitchell is an analyst at Insider Intelligence. Evelyn covers the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech. Previously, she worked agency-side in channel insights and media planning.
 
Mike Peralta

Mike Peralta is vice president and general manager at Marketing Solutions, a division of T-Mobile USA. Mike is responsible for driving T-Mobile’s targeted advertising, measurements, and insights business. He has over 20 years of extensive domestic and international experience in technology and media. Mike has served in a variety of executive roles across publishing and ad technology in companies like Criteo, AudienceScience, MediaMath, AOL, Advertising.com, and most recently as global chief revenue officer at Future plc.
 

Moderator

Paul Verna Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.
 

Made possible by

Marketing Solutions, a division of T-Mobile USA




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