Customer Data Management Lessons From
Coca-Cola and Adobe

Third-party cookies may be going away, but first-party data is still yours to own, manage, and protect. Find out how to fuse first-party cookie data with consent-based durable identifiers to gain access to the “golden” customer record. Register for this eMarketer Tech-Talk Webinar featuring expert perspectives on the evolution of first-party data from The Coca-Cola Co. and Adobe.

Watch this webinar and learn about:

First-party data—a treasure trove of customer signals

Combining data to create a centralized profile

Reimagining the customer journey with a customer data platform

Plus! Best practices to create audiences that convert


Alison Engelsman Alison Engelsman is global lead, audience and addressable media solutions at The Coca-Cola Co. Alison leads digital transformation by creating capabilities to deliver differentiated and relevant consumer experiences through the utilization of data, technology, and media. She is passionate about elevating the intentional use of data to foster better decisioning, experimentation, and outcomes across media.
Ben Tepfer Ben Tepfer is senior technical evangelist at Adobe. He is responsible for creating and representing the vision and value of the Adobe Experience Cloud in real-world use cases for the market, analysis, prospects, customers, and Adobe sales teams globally. Ben has led keynotes at numerous Adobe events; has been featured in Entrepreneur, Adweek, Cheddar, HuffPost, VentureBeat, and MediaPost; and speaks at major industry conferences.
Rakhi Patel Rakhi Patel is principal product marketing manager at Adobe. She leads the go-to-market strategy for Adobe’s customer data management solutions. With 20 years of experience in the digital marketing space, Rakhi has led digital transformation projects for global B2B and business-to-consumer brands and launched programs to elevate the marketer’s role in data management.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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