Find out what’s next in the digital-first world during a live eMarketer Tech-Talk Webinar featuring Stanley Black & Decker’s Andrés Amezquita, vice president, global digital marketing, and Salesforce’s Vala Afshar, chief digital evangelist. They dove deep into Salesforce’s Digital Trends Report and share insights into what’s shaping the future of digital.

Watch this webinar and learn how Stanley Black & Decker is applying digital trends to:

Meet the needs of its digital-first customers by transforming the over 100-year-old brand

Use data and AI to create relevant and connected customer experiences

Empower its teams to evolve with the digital-first world


Andrés Amezquita Andrés Amezquita is vice president, global digital marketing at Stanley Black & Decker. Andrés focuses on developing and implementing global digital transformation from marketing and commercial perspectives. Andrés also leads the implementation of global marketing technology ecosystems, marketing automation and personalization, global product information management, digital asset management, analytics, user experience/user interface, and data.
Vala Afshar Vala Afshar is chief digital evangelist at Salesforce. With over 600,000 followers on Twitter, Vala is a top business and innovation influencer on social media. He is an author, a patent-holding inventor, a weekly podcaster, a ZDNet columnist, and a keynote speaker. Prior to his current role at Salesforce, Vala was a Salesforce customer in roles that included vice president of global services, chief customer officer, and CMO.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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