Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights. Join us as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice president, commercial, share how to position your brand for success in 2022.

During this webinar, you’ll learn:

How to reduce friction across the physical path to purchase

A year-over-year global analysis of holiday shopping to optimize and get the most of marketing spend in Q4 and 2022

Plus! Recommendations for brands with multiple channels of distribution, including opportunities for those with wholesale holiday displays

Ask questions and interact with your eMarketer community of marketing peers

Live Date: December 9, 2021
Time: 2pm ET

Presenters

Lou Paladino Lou Paladino is vice president, data science and analytics at Premise. Lou leads a team that focuses on innovating with crowdsourced data by building workflows, algorithms, and analytic visualization platforms to make it easier for customers to draw insights from Premise’s data. Lou is a technical geographer by trade and has spent the bulk of his career incubating programs centered around geospatial open-source data, and fusing it with client data to pull out actionable insights.
 
Kenneth Cassar Kenneth Cassar is vice president, commercial at Premise. Kenneth leads a team that is harnessing the “power of the crowd” to collect data on behalf of clients in 130 countries. He brings a rich market research background to Premise. Before joining the company, he was vice president, strategy and insights at Rakuten Intelligence, using electronic receipts to track ecommerce market share. Prior to that, Kenneth spent a decade at Nielsen, finishing as senior vice president, analytic solutions.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 

Sponsored content by:

Premise

We care about your privacy, see our privacy policy.

 

Register Now