Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights. Watch as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice president, commercial, shared how to position your brand for success in 2022.

During this webinar, you’ll learn:

A year-over-year global analysis of holiday shopping to optimize and get the most of marketing spend in Q4 and 2022

An in-depth review of in-stock levels for in-demand holiday gifts, and a comparison of offline and online channels, as well as key retailers

The impact of supply chain disruptions on consumers’ ability to purchase goods in discretionary categories, including holiday gifts

Ask questions and interact with your eMarketer community of marketing peers


Lou Paladino Lou Paladino is vice president, data science and analytics at Premise. Lou leads a team that focuses on innovating with crowdsourced data by building workflows, algorithms, and analytic visualization platforms to make it easier for customers to draw insights from Premise’s data. Lou is a technical geographer by trade and has spent the bulk of his career incubating programs centered around geospatial open-source data, and fusing it with client data to pull out actionable insights.
Kenneth Cassar Kenneth Cassar is vice president, commercial at Premise. Kenneth leads a team that is harnessing the “power of the crowd” to collect data on behalf of clients in 130 countries. He brings a rich market research background to Premise. Before joining the company, he was vice president, strategy and insights at Rakuten Intelligence, using electronic receipts to track ecommerce market share. Prior to that, Kenneth spent a decade at Nielsen, finishing as senior vice president, analytic solutions.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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