Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments. Watch Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.

Watch this webinar and learn:

	Three key imperatives that will drive the future of personalization
	Why relationship marketing is the answer to loyalty and retention
	Successful use cases and examples of omnichannel personalization

Presenters

	Mila D’Antonio is a principal analyst at Omdia. As part of the customer engagement team, Mila covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.

	Patrick Tripp is senior vice president, product marketing at Cheetah Digital. Patrick has over 20 years of experience in the technology, consulting, and marketing industries, and is currently focused on the go-to-market strategy and team for the Cheetah Digital Customer Engagement Suite. He is a certified product manager and holds an MBA in marketing from Boston University.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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