Building a Perfect CTV Ad: What AI Analysis Reveals

Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame. They shared the findings of their joint AI-driven ad creative analysis of more than 1,800 commercials.

Watch this webinar and learn:

Which type of creative elements make for high-performing commercials

What you need to know when evaluating your own ad creative

How AI can improve your A/B testing and help you understand which commercials resonate best with your audience


Ali Haeri Ali Haeri is vice president, marketing at MNTN. Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of customer software.
Lucas Piazza Lucas Piazza is CMO at QuickFrame. Lucas is responsible for spreading QuickFrame’s brand in marketing, focusing on initiatives that include—but are not limited to—lead generation, product launches, corporate communications, and overall brand strategy. Prior to joining the company in 2019, Lucas was senior brand manager at Blue Apron, where he focused on revenue growth and retention for the company’s core meal kit products.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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