The Then, Now, and Future of Partnership Marketing

Marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. Join us as Partnerize’s Maura Smith, CMO, and Mary Anzalone, vice president, product, take us through the channel’s addressable market, its capabilities today, and what lies ahead.

Watch this webinar and learn:

Tips to optimize relationships with your publisher partners from a new strategy playbook

Why the channel has seen such rapid growth among marketers and partners alike

What potential exists for partnership marketing tech and where it’s headed in the future


Maura Smith Maura Smith is CMO at Partnerize. Maura has years of experience developing and leading customer success teams, which has significantly helped to inform and hone her deep understanding of the modern marketer’s needs and demands inside the digital, partnership, and affiliate spaces. With multiple mergers, acquisitions, and restructures to her credit, Maura’s uncanny attention to detail reveals a natural passion for helping marketers realize their best selves through the partnership channel.
Mary Anzalone Mary Anzalone is vice president, product at Partnerize. Mary is responsible for managing the strategic direction of the platform. Her main responsibilities include creating and maintaining the product roadmap and vision. Mary has over 10 years of experience in IT management focused on software design, development, and implementation. She also holds a seat on the Performance Marketing Association’s Adblock Council.


Rimma Kats is an editorial director at eMarketer, covering all aspects of the digital marketing space. Previously, Rimma was associate editor at Mobile Marketer and Mobile Commerce Daily covering mobile, marketing and advertising.

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