How to Play the Long Game: Managing the Impact of Your Marketing Investment

Find out why creating brands that consumers love matters, and how to measure brand impact while exceeding your short- and long-term goals. Hear from Neustar’s Catie Daly, senior consultant, and BERA’s Henry Tam, SVP, global sales and partnerships.

Watch this webinar and learn how to:

	Optimize your marketing with metrics that matter, including brand affinity, sales, and retention
	Identify the market impact affecting your sales performance like seasonality, competition, and pricing
	Manage your marketing analytics through the lens of a case study

Presenters

Catie Daly is a senior consultant at Neustar. Catie has worked with marketing mix modeling for over 10 years, helping the world’s leading advertisers make data-driven decisions, drive performance with their marketing, and optimize marketing budgets to improve ROI. Catie has worked across a variety of industries with a particular focus on the retail industry. Catie holds a BS in Economics from The Wharton School of the University of Pennsylvania.

Henry Tam is SVP, global sales and partnerships at BERA, a predictive brand tech platform. Prior to BERA, Henry spent six years at Neustar MarketShare leading the growth of major accounts across marketing analytics services for clients including Capital One, Charles Schwab, Disney, Warner Media, Domino’s, and Yum! Brands. Prior to Neustar, Henry held a variety of leadership positions at companies including Verizon Media (AOL), The Washington Post, and The Atlantic.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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