B2B Ecommerce: Uncover the Full Potential of Your Customer Data


If your B2B ecommerce organization is interested in improved analytics and data science as an opportunity for intelligence, growth, and gaining a competitive advantage—this webinar is for you.

Find out how top performing B2B organizations understand and harness data in different areas of their businesses to drive optimization, improve customer acquisition, retention, service, and more. Hear from Melissa Royo, director, data science, ITX Corp., and John H. Johnson, PhD, CEO and co-founder, Edgeworth Economics and Edgeworth Analytics.

Watch this webinar and learn how to:

Map and compare your data capabilities to those of your peers

Derive value from your ecommerce investments as buyer behaviors and data shift

Frame data-oriented questions to guide your analyses following a proven framework

Presenters

Melissa Royo Melissa Royo is director, data science at ITX Corp., a software company. Melissa has spent most of her career using data to tell a story and enjoys solving complex problems. She has built predictive econometric models for some of the largest higher education institutions in the US and spent eight years in adtech working on machine learning applications in programmatic ad buying. Additionally, she has provided custom data science solutions to some of the world’s largest brands across multiple industries including retail, financial services, consumer packaged goods, and wine and spirits. Her particular areas of speciality include prediction, visualization, and data consultancy.
 
John Johnson John H. Johnson, PhD is CEO and co-founder of Edgeworth Economics and Edgeworth Analytics. As a PhD economist who analyzes the issues of liability and damages in labor and employment litigation, John understands how to transform companies’ raw, messy data into meaningful analysis and reliable results that empower informed decision making. John also appreciates the power of harnessing data in running a high-performing organization. Over a decade ago, he founded Edgeworth Economics and has since built the company into a world-class economic consulting firm. In 2019, John launched Edgeworth Analytics to meet the growing demand by companies of all sizes for sound data analysis.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 

Sponsored content jointly presented by:

ITX

Edgeworth Analytics


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