Commerce Transformation: The Key Steps to Success

Find out how to launch a modern enterprise commerce platform—from the early stages of project scoping and stakeholder buy-in, to development, deployment, and ongoing support. Hear from Aaron Sheehan, Magento engineering manager at DEG, a Merkle company, Matt Dole, head of commerce at Merkle Australia, and Errol Denger, director of strategy and product management at Adobe Enterprise Commerce.

Watch this webinar and learn how to:

Execute a planning roadmap to set a strong foundation for success

Deploy best practices and methodologies at key phases of the implementation process

Hear how brands, like consumer electronics brand Wacom, use commerce platforms to accelerate and future-proof their commerce experience


Aaron Sheehan Aaron Sheehan is a Magento engineering manager at DEG, a Merkle company. Aaron has been delivering commerce strategy and technological change to merchants since 2015. He leads a team of Magento engineers and architects at DEG, in a variety of engagements, including global B2B digital transformation for major chemical distributors. Aaron has worked with merchants of all sizes, both as a consultant and a delivery lead and project manager.
Matt Dole Matt Dole is head of commerce at Merkle Australia. Matt is a proven commerce and marketing leader, bringing deep expertise honed through more than 15 years’ experience leading digital strategies for global and iconic brands throughout the ANZ & APAC regions. Prior to joining Merkle Australia, Matt spearheaded ecommerce for Wacom for that country, helping build the company’s position as the global leader in the pen display and tablet products across the region.
Errol Denger Errol Denger is director of strategy and product management at Adobe Enterprise Commerce. Errol is a dynamic business professional and strategist with a proven track record for conceiving, launching, and managing successful businesses. He brings over 15 years of commerce and e-retailing expertise to his role at Adobe, along with 10+ years of product management experience across strategy and roadmap development, market development, pricing strategy, product positioning and more. Prior to Adobe, Errol was the director of product management and strategy for commerce and fulfillment solutions at IBM.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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