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Tips for designing your events to capture engagement and other key data points |
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How to get the most out of buying signals and qualify hot leads for action |
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Why event tech can be a game changer in delivering an agile, scalable program |
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Alyssa Peltier is senior manager, industry solutions at Cvent. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. In her latest role, Alyssa is now responsible for using her background in meetings and events to develop and educate the broader market on the evolving landscape. |
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Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards. |
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