Retail Media: What Advertisers Need to Know

It’s been three years since Amazon became the third-largest digital ad seller in the US by turning the largest ecommerce marketplace in the country into a retail media platform as well.

Since then, other retailers have pivoted to or doubled down on their own retail media offerings—especially after the coronavirus pandemic supercharged ecommerce sales compared to brick-and-mortar.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.

Watch this webinar, made possible by Criteo Retail Media, and explore:

	Why advertisers are rapidly increasing allocations to retail media
	What makes retail media targeting and measurement offerings so compelling to advertisers
	How advertisers can activate retail media buys in an increasingly crowded landscape
	Plus! Sherry Smith, managing director, retail media, Americas at Criteo, joins the conversation

Presenters

	Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
	Sherry Smith is managing director, retail media, Americas at Criteo. Sherry oversees daily operations and strategy for Criteo’s Retail Media commercial team. Throughout her 20+ year career, she’s led teams to develop global digital and promotional initiatives on behalf of retail clients, while also helping retailers and marketplace providers mature into multi-million-dollar media publishers.

Moderator

	Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.

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