How to Achieve True Retail Transformation

Carrefour Shares Its Winning Data Collaboration Strategy

It should come as no surprise that the companies who know their customers best are winners in any market.

Few know this better than Carrefour, a leading global retailer that in just two years, says it boosted top-line growth in ecommerce by 200%. Central to Carrefour’s digital transformation achievement was connected data.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Vihan Sharma, managing director, Europe, and senior vice president of Safe Haven at LiveRamp and Alexis Marcombe, managing director of Carrefour Links. They will talk about how data collaboration fits into Carrefour’s business strategy.

Join this webinar and learn:

Why retaining control over data and maximizing its utility are no longer at odds

How to get ahead of the curve with a privacy-conscious data approach

Which technologies to invest in to help your brand stay agile and build customer intelligence

Plus! Ask questions, and interact with your eMarketer community of marketing peers

Live Date: June 30, 2021
Time: 11:30 am ET


Vihan Sharma Vihan Sharma is managing director, Europe at LiveRamp and senior vice president of Safe Haven. Vihan is responsible for driving product initiatives and helping clients leverage solutions to drive growth for companies. Before his current role and adding senior vice president of Safe Haven to his title in 2020, Vihan held multiple positions within LiveRamp including director data content and acquisition, Europe and director of product management, Europe.
Alexis Marcombe Alexis Marcombe is managing director at Carrefour Links. Alexis runs the digital sales house at Carrefour to develop the retail media business and to improve the ability to leverage the loyalty card program in an omnichannel precision marketing approach thanks to a people-based platform. He has spent his career in digital advertising and media, digital transformation, and digital strategy.


Nancy Headshot sized 2.0.png Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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