Delivering Exceptional CX Across Ecommerce & Retail: 5 Trends to Watch

Last year, consumers had their shopping habits upended. They had to rely on new technologies and experiences, everything from click-and-collect to proximity payments to augmented reality (AR). While these experiences may not sustain their 2020 growth rates, consumers are still gravitating to these experiences—and sticking with them.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discusses how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.


Watch this webinar, made possible by Oracle Advertising and Customer Experience, and explore:

How to make online and offline transactions more frictionless

The benefits of embracing a first-party data mindset

How to turn cross-channel experiences, like click-and-collect and returns, into competitive advantages

Techniques to improve discoverability through AR and remote video

Plus! Holly Simmons, global vice president of product strategy at Oracle Advertising and Customer Experience, joins the conversation


Live Date: June 10, 2021
Time: 2pm ET

Presenters

Jeremy Goldman

Jeremy Goldman is an eMarketer principal analyst at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.
Holly Simmons

Holly Simmons is global vice president of product strategy for marketing, commerce, and the Unity customer data platform at Oracle Advertising and Customer Experience. Holly is an industry veteran with experience in marketing, product development, and professional services for cloud solutions serving enterprises and consumers. Holly has had senior leadership roles in marketing and product management at ServiceNow, SAP, Knight Ridder, and Apple positioning solutions for marketing, customer service, field service, sales, HR, IT, and supply chain.

Moderator

Suzy Davidkhanian Suzy Davidkhanian is an eMarketer principal analyst at Insider Intelligence, covering retail and ecommerce. Suzy has nearly 15 years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Suzy earned her MBA at University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for 5 years.
 



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