Ad Measurement & Revenue Attribution

How to Confront Today’s Challenges, Including ATT and the Deprecation of the Third-Party Cookie


The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.

Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examines the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.


Watch this webinar, made possible by Infutor Data Solutions, and explore:

Why it's critical to audit your metrics and map customer journeys

Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy

What data clean rooms are, and what you need to understand about secure data collaborations

What you should be doing to prepare for post-cookie attribution methods

Plus! Kevin Dean, chief operating officer at Infutor Data Solutions joins the conversation


Live Date: May 13, 2021
Time: 2pm ET

Presenters

Nicole Perrin

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
Kevin Dean

Kevin Dean is chief operating officer at Infutor. Kevin oversees product initiatives with a focus on strategic growth. With more than 30 years of data marketing and information services leadership experience, Kevin was most recently the president and general manager at Experian Targeting and spent 10-years in executive roles at Equifax.

Moderator

Eric Haggstrom Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
 



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