US Digital Ad Spend Outlook

Last year upended advertisers' plans, and made it more important than ever for them to focus on flexible and accountable ad channels. Digital media fit that bill, and even as traditional media spending in the US dropped by more than 18%, we estimate that digital ad investments kept increasing at double-digit rates.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.

Watch this webinar, made possible by PwC, and explore:

Which digital media channels held strongest during the pandemic, which will grow fastest this year, and why you might want to invest in them

Why video continues to drive digital spending increases, and where advertisers should allocate those budgets

What's behind the increasing interest in retail media and ecommerce channel advertising and what does it mean for your brand

What you should know about traditional media as a channel, including linear TV as the economy recovers


Nicole Perrin

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
Ravi Patel

Ravi Patel is a CMO advisory director and product lead at PwC, where he develops solutions for brands across marketing, analytics, and technology. Ravi has over 10 years in technology and media, with a focus on business development, partnerships, and product management across martech and adtech companies. Over his career, he’s been a CEO, head of product management, and board director in private companies.


Jasmine Enberg Jasmine Enberg is an eMarketer senior analyst at Insider Intelligence, covering global trends in marketing with a primary focus on social media. Her main coverage areas include social media/messaging usage and advertising, social commerce, and influencer marketing, but she also writes about broader trends within the US and international ad markets and consumer behavior.

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