US Social Commerce: Marketing Strategies for Brands

Last year saw a significant uptick in ecommerce adoption, and social platforms doubled down on their efforts to capitalize on this trend. Today, nearly all of the popular platforms, including Instagram, TikTok and others, have expanded shopping or buying capabilities—creating new possibilities for commerce marketing.

But where will social commerce stand when many of the pandemic-related conditions that spurred its growth (hopefully) start to subside? Will US consumers still use social platforms to discover, browse and buy products—and to what extent can the US continue to take cues from the world's No.1 social commerce market, China?

In this Meet the Analyst Webinar, Jasmine Enberg, eMarketer senior analyst at Insider Intelligence, dove into our latest US social commerce forecasts, and will help you understand how to tap into this marketing and sales channel, as she shares the areas poised for growth.

Watch this webinar, made possible by Inmar Intelligence, and explore:

	How to capitalize on social commerce adoption among US adults, and sales and buyer growth
	What platforms are in play and which are driving high conversions
	Where the key opportunities for social commerce lie within the funnel

Presenters

Jasmine Enberg is an eMarketer senior analyst at Insider Intelligence, covering global trends in marketing with a primary focus on social media. Her main coverage areas include social media/messaging usage and advertising, social commerce, and influencer marketing, but she also writes about broader trends within the US and international ad markets and consumer behavior.

Aaron Kechley is general manager, media & data at Inmar Intelligence. A pioneer in big-data powered marketing technologies, Aaron previously served as president at dataxu, recently acquired by Roku in order to launch its own advertising platform. He also previously held product leadership roles at EMC, RSA Security, and venture-backed start-ups, including HelloWallet.com, acquired by Morningstar. Aaron was also an economist at the Federal Reserve Board.

Moderator

	Debra Aho Williamson is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.

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