From Data to Activation: How to Empower an Insights-Driven Organization

As data intelligence continues to proliferate, savvy marketers will gain a competitive advantage by harnessing the power of data and analytic tools.

However, crafting a cohesive digital analytics program from top down is not an easy task. Adverity research found that only about 8% of global businesses are said to be advanced in insights-driven capabilities. Much can still be improved in how insights are generated, distributed, and consumed by stakeholders.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adverity's Heath Podvesker, general manager, US, for this Tech-Talk Webinar. He discussed strategies to enable collaborative insights generation, and how Ikea,, and Havas fast-tracked their way into an insights-driven future.

Watch this webinar and learn:

How tech can break down silos to empower a collaborative insights generation dynamic

Ways to efficiently deliver data and insights to stakeholders

How to effectively track activated insights over time


Heath Podvesker Heath Podvesker is general manager, US at Adverity. Heath has over 20 years of experience helping brands in marketing analytics and business operations. Prior to joining Adverity, Heath was the CRO of Ekimetrics, a senior executive at MarketShare, part of the technology practice at Deloitte, and held multiple roles at large agencies.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

Sponsored content presented by:


Watch Now

We care about your privacy, see our privacy policy.