A Pipeline Win-Win: Leverage Video to Drive Leads and Increase Conversions

Following the uncertainty of 2020 and today’s continued unknowns, pipeline conversion and funnel progression is keeping marketers up at night.

Now more than ever, marketers are looking for new tools, channels, and content to increase conversion rates and grow their pipeline. Video is a go-to solution for many, with 85% of marketers saying it plays a major role in pipeline conversion, according to Research America’s Q4 Video Marketing Report.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Brightcove's Lauren McHugh, senior product marketing manager. She discussed how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.

Watch this webinar and learn:

Video trends to watch & apply to your marketing in 2021

How B2B marketers can use video throughout the marketing funnel

Why marketers are thinking outside the box with video


Lauren McHugh Lauren McHugh is senior product marketing manager at Brightcove. Lauren is focused on how to get the most out of videos within enterprises and also the utilization of video within retail and luxury ecommerce.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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