Back to the Basics: 3 Things Preventing Email Marketers From Reaching the Inbox

Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email is 42:1—making it a powerful outreach channel.

But only when it’s set up for success. Without a solid foundation built on the most basic email marketing tactics, it won’t matter how sophisticated your program is.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this live Tech-Talk Webinar. They will discuss the fundamentals of deliverability to help marketers capitalize on email’s potential.

Join this webinar and learn:

Why list hygiene matters

How content affects conversion rates

The importance of sender reputation, and how to ensure your email reaches subscribers

Plus! Ask questions, and interact with your eMarketer community of marketing peers

Live Date: March 9, 2021
Time: 2:00 PM ET


Tori Garcia Tori Garcia is a senior email strategist at Validity. Tori thrives on building relationships by helping brands creatively optimize their email program. After starting her career as a data analyst, Tori transitioned to email marketing where she has focused on improving overall deliverability and ROI for clients from various industries.
Jessica Hunt Jessica Hunt is an email strategist at Validity. With over 11 years in email deliverability and compliance, Jessica’s passion is to identify and address knowledge gaps and translate complicated deliverability issues into clear insights so clients can take their email strategies to the next level.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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