The Convergence of Media and Commerce

The convergence of media and commerce is a megatrend reshaping the marketing ecosystem today.

Social commerce—which will rise 35% to $36 billion in the US this year—is the trend's current center of gravity as brands leverage digital media to gain awareness and scale, and commercialize faster than ever before. As the path to purchase tightens, how can brands capitalize on this trend through more effective marketing, media, and merchandising strategies?

In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.

Watch this webinar, made possible by Reddit, and explore:

Strategies for brands to break through and drive sales

How the new media value chain is shortening the path to purchase

Why context, creative, and audience engagement are keys to conversion

Jack Koch, global head of marketing sciences at Reddit joins the conversation



Presenters

Andrew Lipsman

Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.
Jack Koch

Jack Koch is global head of marketing sciences at Reddit. Jack and his team analyze and surface the billions of posts, comments, and upvotes that happen on Reddit every day in order to provide business critical learnings that help brands make smarter business decisions. His team also ensures all brand partners understand how their ads are performing, opportunities to grow, and effectiveness of their campaigns through best-in-class measurement. Before Reddit, Jack held strategic positions on both the client and agency sides.

Moderator

Jeremy Goldman Jeremy Goldman is an eMarketer principal analyst at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.
 



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