How to Move Beyond Cookies & Device Identifiers

With a number of key changes on the horizon, including the DoubleClick campaign manager (DCM) ID redaction, third-party cookie deprecation, plus regulatory and device updates, having a clear strategy to adapt your media plan will create a competitive advantage.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Travis Clinger, senior vice president, addressability and ecosystem, and Konrad Gerszke, president of MediaMath, for this Tech-Talk Webinar. They layed out a clear roadmap to help you adapt your media plan for the evolving data privacy landscape.

Watch this webinar and learn how to:

Set your advertising objectives

Transform your activation and measurement strategy

Improve your insights, customer experiences, and ROI



Presenters

Travis Clinger Travis Clinger is senior vice president, addressability and ecosystem at LiveRamp. Travis is responsible for leading the company’s global digital advertising ecosystem strategy: leading strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability products and initiatives.
 
Konrad Gerszke Konrad Gerszke is president of MediaMath. Konrad oversees the daily operations and is responsible for corporate functions, including commercial, services, product development, data science, engineering, operations, people, finance, and legal. Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 

Sponsored content presented by:

LiveRamp

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