Virtual Events Are Here to Stay:
Are You Prepared?

The corporate events industry is anxiously waiting for a coronavirus vaccine to be widely available, so that in-person events can resume safely and legally. But until that happens, and even when it does, virtual events will remain commonplace.

Last year, we saw rapid-fire event cancellation notices, and invites to virtual events littered the inboxes of B2B audiences. Marketers have come a long way, but there’s still room for improvement.

In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.

Watch this webinar, made possible by Hubb, and explore:

	The shifting state of B2B events; pre-pandemic versus today
	Key takeaways for virtual events now, and hybrid events in the future
	Plus! A walk-through of our updated playbook for the complete virtual event life cycle
	Allie Magyar, CEO at Hubb, joins the conversation

Presenters

Jillian Ryan is an eMarketer principal analyst at Insider Intelligence. She covers trends in B2B marketing and sales, digital transformation, customer experience and marketing technology. As a former content and social media marketing director, Jillian has over a decade of experience driving strategy for B2B software startups, ad tech firms and digital media properties.

Allie Magyar is CEO at Hubb. Allie is a skilled entrepreneur and tech maven with over 15 years of experience driving successful technology-enabled service companies. She founded Hubb in 2015 to build a solution that directly addressed the event tech needs of meeting planners as they manage the overload of information. As CEO, Allie directs the company’s strategic direction with an emphasis on partnerships, integrations, and growth.

Moderator

	Jasmine Enberg is an eMarketer senior analyst at Insider Intelligence. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.

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