What the Holiday Season Brings for Retail Marketing in 2021

The 2020 holiday shopping season was one for the record books. To increase traffic and sales, retail marketers pivoted their capabilities to deploy alternative experiences like contactless checkout and buy online and pick up in-store—options that increased by 32% during Cyber Week.

Meeting the needs of buyers was not possible without connected data, hyper-personalization, and triggered communications to customers, employees, and suppliers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry. They shared how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.

Watch this webinar and learn:

A look at worldwide online sales data for 2020’s Cyber Week versus Q2 and Q3

How the physical and digital retail worlds blended via alternative pick-up options

Why retailers need to scale and expedite their digital transformation


Rachel Meyers Rachel Meyers is a director, product marketing at Salesforce. She is responsible for messaging and positioning of industry-specific, integrated solutions for Salesforce Marketing Cloud. Rachel has over 15 years of retail experience as a practitioner at Borders and Lowe’s Home Improvement where she held roles in product marketing, customer loyalty, strategic partnerships, digital marketing communications, and ecommerce.
David Raab Alex Drinker is the global head of retail industry at Salesforce. Alex has been in the retail and consumer goods business in one way or another for the majority of his career. Mostly sitting at the intersection of product, IP/technology transfer, and marketing. Prior to joining Salesforce he served as the head of marketing for watchmaker Shinola.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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