A Tale of Two Perceptions: Brands vs. Consumers

Results from Adobe’s Identity Evolution Study

Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookieless future, according to recent research from Adobe and Advanis.

The consumer point of view can add a unique perspective to this hurdle for marketers. Results of Adobe’s “The Identity Evolution Study” uncovered that brands and consumers are truly aligned in their perception of the looming disruption requiring the evolution of identity management.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Ryan Fleisch, head of product marketing, Real-Time CDP, and Audience Manager. He unpacked the understanding and readiness level of advertisers and publishers for a cookieless future, the impact to their use cases, and their perception of the wider ecosystem.

Watch this webinar and learn:

	The market forces causing disruption in identity practices
	Consumer perception of the identity evolution
	Recommendations for re-imagining customer data management

Presenter

Ryan Fleisch is head of product marketing, Real-Time CDP and Audience Manager at Adobe. Ryan’s current role, coupled with previous leadership roles in solution consulting, has allowed him to understand the technical nuances of marketing and advertising technology, plus the big-picture trends that are transforming the industry at large. Prior to Adobe, Ryan worked at J.Crew and iProspect allowing him to gain a strong understanding of challenges and needs from both a client and agency perspective.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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