The Next Generation of Personalization

Tech and Tactics Advancing Marketers’ Efforts

Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention. While personalization’s value is well established, the vast majority of initiatives are limited to curation algorithms and “people who bought that item, also bought this.”

Yet, personalization is changing as new technologies make it more powerful and complex. Are you ready?

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital's Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Join this webinar and learn:

	The factors driving next-generation personalization
	How personalization delivers marketing efficiency and cost savings
	How organizations can deliver personalized experiences across channels in real time
	Plus! Ask questions, and interact with your eMarketer community of marketing peers

Live Date: January 27, 2021
Time: 2:00 PM ET

Presenters

	Bruce Swann is senior director of product marketing at Cheetah Digital. Bruce focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Prior to Cheetah Digital, Bruce worked at Adobe as a Group Product Marketing Manager supporting the Adobe Experience Cloud.

	David Raab is the founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization which educates marketers and technologists about customer data management. Before CDP Institute, David spent many years as a consultant helping marketers to understand, find, and deploy marketing technologies and vendors.

Moderator

	Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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