Trends to Watch in 2021:
Outlook for Marketers

Have marketers ever entered a year facing greater uncertainty? A pandemic, social unrest, political division—and that’s all before we even begin to discuss the changing digital landscape. For the ninth consecutive year, we have identified the top developments that should be on your radar as we enter the new year.

In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.

Watch this webinar, made possible by Snowflake, and explore:

Digital trends to track in 2021—Big Tech's (non)break-up, the future of TikTok, first-party data in a cookieless world, the rise of retail media, and more!

An eMarketer viewpoint on what each trend means for marketers and why


Jeremy Goldman

Jeremy Goldman is an eMarketer principal analyst at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.
Nicole Perrin

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
Bill Stratton Bill Stratton is head of the media and advertising vertical at Snowflake. Bill works with major media companies, ad tech, measurement and identity companies, sports properties, as well as major advertisers to leverage Snowflake’s mission critical data initiatives. Earlier, Bill was in charge of data strategy and operations with Time Warner's Turner Broadcasting, and also held roles at SAS Institute and Digitalsmiths.


Jasmine Enberg Jasmine Enberg is an eMarketer senior analyst at Insider Intelligence. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.

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