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Net ad revenue breakdowns for big players, like YouTube, Hulu, and Roku |
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Who’s watching more content on CTV—is it just younger audiences? |
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How to navigate measurement, ad fraud, and planning campaigns in fragmented markets in the new year |
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Ross Benes is an eMarketer senior analyst at Insider Intelligence and was previously a reporter at Digiday. He has written for many publications including Adweek, AdExchanger, Business Insider, The Wall Street Journal, Rolling Stone, The Nation, Entertainment Weekly, Esquire, New York magazine, Vice, and more. Ross has published two books and is working on a third one. |
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Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business. |
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Courtney Kerrigan |
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Paul Verna is vice president of eMarketer’s content studio at Insider Intelligence. He oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes. |
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