US Connected TV Advertising:
What You Need to Know for 2021

Because viewers continue to flock to streaming video, connected TV (CTV) ad spending will continue to increase for the foreseeable future. Even in the midst of a global recession, CTV will be a bright spot in the ad industry.

In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes, and forecasting analyst Eric Haggstrom presented our latest CTV ad spending forecast for the US and discussed the challenges advertisers face with this medium.

Watch this webinar, made possible by Neustar, and explore:

	Net ad revenue breakdowns for big players, like YouTube, Hulu, and Roku
	Who’s watching more content on CTV—is it just younger audiences?
	How to navigate measurement, ad fraud, and planning campaigns in fragmented markets in the new year

Presenters

	Ross Benes is an eMarketer senior analyst at Insider Intelligence and was previously a reporter at Digiday. He has written for many publications including Adweek, AdExchanger, Business Insider, The Wall Street Journal, Rolling Stone, The Nation, Entertainment Weekly, Esquire, New York magazine, Vice, and more. Ross has published two books and is working on a third one.
	Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
	Courtney Kerrigan is a director of consulting services for Neustar. Courtney leads deployment project teams for Neustar’s marketing measurement solutions. She has more than 13 years of experience in digital media, programmatic buying, and performance KPIs. Prior to Neustar, Courtney led programmatic media buying teams at Omnicom’s PHD and Collective Media. She has expertise in the auto, retail, ecommerce, tech, education, and travel verticals.

Moderator

Paul Verna is vice president of eMarketer’s content studio at Insider Intelligence. He oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes.

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