How to Create a Relevant and Proven Marketing Strategy

Learn How SAP Concur Used Actionable Data to Drive Value


Prioritizing data can’t happen in a silo or within a single team. Marketing leaders understand that collaboration across functions and alignment to the customer experience are core to the application and integration of their data.

In fact, some 80% of today’s B2B buyers prefer remote, digital, and self-serve interaction models, according to an October 2020 McKinsey & Company survey. And that number is only growing. How can marketers meet this dramatic shift in the way buyers make decisions with their existing stack, budget, and data?

Just ask SAP Concur—they built a connected, customer-focused marketing engine by prioritizing what’s most important to revenue acceleration and their customer interactions: accurate, actionable, and marketable data.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.


Watch this webinar and learn:

How to connect customer experiences across channels and data sources

Ways to improve interaction quality through intelligent targeting and automated processes

How to optimize both internal efficiencies and ROI through trust and visibility in your data



Presenters

Aditya Ghule Sara Bochino is senior director of customer success at Integrate. Sara works with Integrate’s global customer success team to develop strategies that help customers find value from their investment in the platform. She has more than 10 years of experience leading customers down the path of adoption to measurable business outcomes with a blend of both B2B and B2B2C experience in multichannel marketing programs, sales enablement, and demand generation strategy.
 
Toni Schemlzle Toni Schmelzle is senior marketing manager, team lead, US SMB acquisition at SAP Concur. Toni has over 18 years of demand generation marketing experience with the last decade focused on generating high-quality leads for large B2B tech companies. She is passionate about using data to drive better decision making and has proven success using data insights to improve campaign performance and optimization.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 

Sponsored content presented by:

Integrate

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