Webinar: Digital Marketing
Report—Benchmarks and Insights to Drive Your Media Strategy

To stay agile in today’s media environment you have to understand what happened in the previous quarter to know how to adjust your current quarter strategy.

How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy? Based on recent data from across paid media, Merkle’s “Digital Marketing Report” addresses these questions and more, while identifying larger trends underlying performance for major platforms like Google, Facebook, Amazon, and Instagram.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Mark Ballard, vice president of research, and Erin Spice, director of media strategy. They discussed the market factors and essential considerations you need to inform your Q4 strategy.

Watch this webinar and learn:

What benchmarks you need to understand your media program’s performance

Four key factors that will impact your media performance this quarter

Tactics for navigating and outperforming in a complicated year-end landscape


Mark Ballard Mark Ballard is vice president of research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle’s quarterly digital marketing reports. Mark’s time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B, and automotive sectors.
Erin Spice Erin Spice is director of media strategy at Merkle. She works collaboratively with media teams to develop innovative strategies and problem-solving techniques to help clients achieve their business goals. Erin has over ten years of digital marketing experience, both on the client and agency side of the business. She has been part of Merkle’s media strategy group for the last eight years.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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