Agile Marketing and Decision-Making with Data to Drive Brand Awareness

With changing landscapes and budgets in flux, marketers are focused on being efficient and reaching their customers effectively across digital touchpoints. As a result, marketers are doubling-down on performance measurement and insights to make data-driven decisions for brand awareness and to achieve business impact.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's project marketing manager, Emily Hoffman, and Dennis Blynov, global business and marketing transformation lead at automotive brand Polestar. They shared how data analytics can help grow customer relationships and boost brand recognition.

Watch this webinar and learn:

The importance of establishing a marketing system of record

How to set up a measurement strategy to gain transparency across media investments

How to remain agile and use measurement to develop data-driven strategies that reflect market change


Emily Hoffman Emily Hoffman is a product marketing manager at Salesforce Datorama. Emily is on the product marketing team at Salesforce, and works closely with clients and internal teams to create positioning and messaging, content, and success stories around market solutions that leverage centralized marketing data intelligence and analytics.
Dennis Blynov Dennis Blynov is the global business and marketing transformation lead at Polestar. Dennis is an e-marketing consultant specializing in building branding strategies—and the technologies that support them—from the group up. He creates customer incentives that increase brand loyalty; build automated response programs that improve customer service; and partner with other brands to amplify their reach.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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