Getting Past the Headlines: What’s Next for Identity, Ad Measurement, and Addressable Audiences

It’s in the headlines. The end of the third-party cookie and increased restrictions on mobile IDs is coming. How will brand marketers effectively reach audiences and measure success moving forward? The anxiety is palpable.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, head of addressability product. Ian cleared the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

Watch this webinar and learn how:

Hashed emails, fingerprinting, universal IDs, and people-based identifiers actually work

An advertiser’s choice of identity solution affects their cross-screen campaign reach and measurement capabilities

Fitbit doubled their return on ad spend, decreased cost-per-view, and increased average order value without the use of third-party cookies



Presenter

Ian Meyers Ian Meyers is head of addressability product at LiveRamp. Ian leads product development for LiveRamp’s identity solutions in the programmatic ecosystem. He is a six-year veteran of LiveRamp and previously developed investment research products at Morningstar, Inc. He holds a BA in History from Washington University in St. Louis.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 

Sponsored content presented by:

LiveRamp

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